If you're backing up audio, video, or photos, you're going to have to assume native capacity. If there was some magical way to compress h264/h265 video down 2.5:1, people would be using it.
I can't imagine what the LTO Consortium thinks people would be backing up if they need the kinds of capacities supported by modern LTO tapes.
Just print the native capacity, and let me worry about compression. They print "45TB*" on the front of their 18TB LTO-9 tapes, and that feels like a scam.
Mind you, I know enough about compression to know what I was buying when I invested in this solution, but a significant consumer of LTO tapes are video producers and other media professionals, and they are never going to get the capacities advertised front and center because they are based on an absurd assumption that probably only applies to enterprise use cases.