So I wrote an email to the WSP asking for clarification on all of this. I don't like writing phrases like "the twitter link included in the emergency alert" or "the advertisement before you can see the missing child report" in an email to the government, and hope I don't have to do it too often.
Key points:
1. Use of link shortener is suspicious.
2. Shouldn't require X account for government comms.
3. Ads on a missing child alert is distasteful.
4. Linked X account is not listed on the WSP website.
5. "Deputy Scaggs" account is "verified", but also not listed on the WSP website.
6. Missing child not listed on WSP website's missing child list.
7. Asking everyone to drive to the scene of the abduction is not helpful.
8. Tweet was deleted, so the emergency alert now links nowhere.