Bottle of wine with an NFC top - AKA: how to get nerds to visit your vineyard's website.
@Alex intriguing! what do NFC bottle caps do? Tell you about the contents?
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@mightybigcar it took me to a page about the specific wine I purchased, told me where it is sold, and provided information about the winery.
URL in cap: http://shareboen.com/?type=pn&uid=042AEB0AD36381
@Alex pretty slick. Hopefully people will leverage it in fun and creative ways.